Springfield, Ohio: Alexander Enterprises, 1964. Large 4to. Folder containing 8 ad mats, double-page ad printed on orange paper folded once, 2 fols. Campaign Instructions and Synopsis, and newspaper clipped. A portion of the inside of the folder is slightly discolored. Very good. Item #3419
Marketing materials for the promotion of "One of the Strangest Stories ever to be bought to the Screen." Destined exclusively for the Drive-In Theater audiences, it was filmed entirely in Texas, and financed by a Texan drive-in theater owner who wanted a movie with real nudity. To use the words of H.L. Mencken, describing President Warren G. Harding's prose: "It is so bad that a sort of grandeur creeps into it."
Offered here is an interesting promotional packet issued by the producer, Claude Alexander, to Drive-In Theater owners. It was designed not only to solicit interest in screening of "The Naked Witch," but offering a detailed publicity kit to prospective customers. The "Campaign Instructions" offer 5-steps for success. "The backbone of this campaign is NEWSPAPER." "Start your TEASERS about 2 weeks in advance [...] then come back with HEAVY ARTILLERY."
Filmed in Luckenback, Texas in 1960, the film cost just $8,000. The director was Larry Buchanan who was to become successful as a "schlockmeister." Among Buchanan's infamous films were "It's Alive!" and "Mars Needs Women."
As we learn from the Synopsis, "Our story takes place in the hill county" (i.e. the Texas Hill Country) and deals with an instance wherein a beautiful, young girl, accused of witchcraft was executed by the people of her own village, who drove a stake through her heart, and buried her nude body in a shallow grave." Do we know what happens next? Maybe. But suffice it to say that a century after the girl was brutally killed, there begins "a nightmare of death and terror for the villagers, as "THE NAKED WITCH" returns each night to stalk and wreck vengeance on the living descendants of the persons responsible for her death." Of course there is "a CHILLING CLIMAX."