Early 1960s. Unbound. Large and significant archive of original artwork for Dr Pepper soft drink advertising, most likely generated by artists and marketing staff of Grant Advertising Inc. Collection consists of 59 total items, 15 large and 44 small pieces, including 40 original drawings. Material includes a Dr. Pepper trademark specification sheet, original, illustrated commercial storyboard drawings, and proof sheets in both a positive and negative format of Frosty Dog and Pup. Each item is protected by a Mylar sleeve, the entire archive preserved in a large fitted cloth case. Very good. Item #2881
An extraordinary survival. This is a fascinating, visual archive of a marketing campaign from the Mad Men era, containing many original drawings and story board artwork, all relating to Dr Pepper's oldest mascot Frosty Dog, and his sidekick Pup, whose slogan, "Frosty man, frosty!" were ubiquitous throughout America in a wide variety of advertisement media such as magazines and billboards. The illustrations have a striking similarity to some of Jeff Koons' explorations of American comic art.
Dr Pepper, America’s oldest manufacturer of soft drink concentrates and syrups, began in Waco, Texas in 1885. Over their long history, the company went through a series of different advertising campaigns, including the "10, 2 and 4" campaign, which was designed to encourage folks to get a little sugar in their systems to up their energy level at those times in the day. The "Frosty man, frosty" campaign began in 1956 and lasted into the early 1960s. The campaign featured the cartoon figures of Frosty Dog, a St. Bernard, and his companion Pup to "sell" the soft drink as the "face" of Dr Pepper.
The storyboards in this collection bear the name of Grant Advertising Inc., founded in 1935 by Will C. Grant in Chicago. His company quickly grew into a world-wide network of agencies. Grant was convinced of the importance of radio and television marketing to advertisers. During the company's heyday, major clients included China Airlines, Chrysler Corp., General Foods, Mars, Inc. candy company, Mobil Oil, Wm. Wrigley Jr. Co., J.A. Folger, Old Dutch Cleanser, Ryder, and, around 1961, Dr Pepper. The storyboards all appear to be designed for TV advertising. Grant Advertising closed their operations in 1976.
See: McDonough's The Advertising Age / Encyclopedia of Advertising; see also the Dr. Pepper Museum website which has an extensive article on Frosty Dog.