Chicago: Old Dutch Cleanser, 1933 / 1934. First Edition. 8vo. 8.75 x 6" -- 32 pp. Original color-printed wrappers, stapled as issued. Illustrated throughout in green and black. Excellent condition. Item #2610
This is easily the most "Art Deco" of all hygienic promotional materials known to us, with its severe and stylized typography and green-printed illustrations. Issued in conjunction with the 1933-1934 World's Fair ("Century of Progress"), this booklet gives Old Dutch Cleanser's own account of the history of hygene, and is complete with endorsements from manufacturers of kitchen appliances. Even as a piece of American Art Deco design, this brochure is highly suitable for exhibition and study, particularly on account of its near-fine condition.